The Amazing Benefits of Vehicle Wrapping Your Service Truck

Dress Up Your Service Vehicle and Take Her out on the Town

 

If you’ve ever wanted a cost effective way to market your business, then dressing up your service truck in a vehicle wrap is an excellent way to stay competitive in your industry. It’s a fantastic means to constantly reach a wide audience of potential customers as you or your service pros drive around town from service call to service call.

Home Improvement Columbus

Vehicle wrapping is a great non-aggressive way to get your company's name out there. It doesn’t cut into a consumer’s time or enjoyment like a radio ad or even print ads, and it’s not pulling a customer away from whatever they are doing for you to reach them with your message. But, the customer can't tune it out like most media advertising. Wherever your vehicles is, the message is reaching an audience. It's on 24/7!

A wrapped vehicle can reach 30,000–70,000 veiws-per-day, and it's the lowest cost-per-impression rate compared to other media advertising. As a form of advertising, it has a lower cost-per-thousand impressions, CPM, than any other outdoor ads. 95 percent of Americans are reached by this kind of advertising just by sitting in a car!

And, as far as marketing goes, you’re perfectly targeting your local service area. It's not a stagnant billboard that can only reach travelers on that specific route. You’re literally driving your advertisement through the sales market that exactly needs to be seeing it. It’s perfect and precise! Get your business found by doing what you do everyday: working!

Not only does vehicle wrapping have a wide reach of people, it’s also extremely cost effective. There is no recurring costs with vehicle wrapping like there is with billboard advertisements. It’s a one-and-done cost to your company.

Generally, the price-per-wrap is $300 to 1000 per vehicle. A wrapping will last five-plus years and can be applied to leased vehicles because the wrap will not damage the paint unless it's improperly removed. Do not try to remove the wrap yourself! Doing so will damage the vehicle's paint job. During the winter, it's also important to never use the ice-scraper if you have the rear or back windows wrapped. This will damage the wrapping. Using the brush and defroster is fine. Another thing to keep in mind as far as vehicle wrap maintenance is concerned, is you shouldn't use a power wash—only hand washes for your wrapped service vehicle from now on.

One extra side benefit to having your home service vehicle wrapped is that it provides protection against dings, scratches, and nicks, keeping your truck’s body in better shape, like a mini-force field.

You can wrap various percentages of your vehicle—anywhere from 1/2 to 3/4 to the entire truck. It all depends on your branding, logo and, of course, your budget.

Sometimes you can partner with lead-generating platforms, like service.com. We’ll provide your business with free vehicle wrapping as part of our marketing services. It's just one of the many benefits of joining service.com and being a pro on our platform. Just sign up or contact us for more info.